Yogi Adityanath Gears up for UP's Big film City Plan

Adityanath is strengthening communication with Bollywood personalities, including directors, producers, and artists, to take the Uttar Pradesh film city project forward.

Yogi Adityanath Gears up for UP's Big film City Plan

Uttar Pradesh Chief Minister Yogi Adityanath’s ambitious mission to build a new film city in his state has not gone down well with his counterpart Government in Maharashtra, with Shiv Sena in its mouthpiece Saamna slammed the BJP leader’s move which could draw the Hindi film industry out of the western state.

Bollywood is a huge source of income for the Maharashtra government as the film industry – artists and production houses – pay hefty amounts as taxes every year.

Shiv Sena slammed Adityanath’s appeal to Bollywood during his visit to Mumbai on Wednesday and wrote an editorial in its mouthpiece today questioning the crime rate in Uttar Pradesh. But criticism hasn't affected the plan of the UP government as Moving full throttle to set up its 1,000-acre Film city near the Yamuna Expressway in Gautam Budh Nagar, UP government has shortlisted Yamuna Expressway in GB Nagar, UP government has shortlisted four consulting firms for construction, design and architecture purposes.

The bids were floated by the Yamuna Expressway Industrial Development Authority (YEIDA), the nodal agency for the project, as CM Yogi Adityanath met with the corporate giants and Bollywood celebrities in Mumbai.

The Film City is coming up at Sector 21 of YEIDA on the Yamu Expressway. Of 1,000 acres, the 780-acre site would be used for film center while 220-acre would be meant for commercial venture “The next step will be an evaluation of technical parameters. One of the firms will generate a detailed feasibility report which will help us develop one of the four proposed models for developing a film city said Arun Veer Singh while addressing the media.

The UP Film Development Council, which facilitates permission and subsidies for films in the state, said the government is now “motivated” to acquire land for smaller film cities in the  Purvanchal region. “These could be set up in Sonbhadra, Varanasi or Kanpur,” council chairperson Raju Srivastava, who had accompanied CM on his trip to Mumbai.

An important Question arises "Has the government done anything so far to demonstrate the commitment to the film industry?

Over the past few years, UP has offered financial incentives up to Rs 2 crore to attract filmmakers to the state. The scripts of these films are approved by the state government, and these movies have to fulfill certain criteria under the existing state film policy.

Under the policy, a film made in Awadhi, Braj, Bundeli or Bhojpuri, can get up to 50 per of the cost of the film as a subsidy, and up to 25 percent of the cost if it is made in Hindi, English, or any other language.

This subsidy is subject to a maximum limit of Rs 1 crore if at least 50 percent of the shooting has been done in the state, and Rs 2 crore if two-thirds of the film is shot in UP.

The policy also provides for additional incentives if the director shoots a second or third film as well in the state; in such cases, the subsidy ceiling can go up to Rs 2.50 crore provided two-thirds of the shooting days are in the state for the third of successive movie of the same director or producer.

If five main artistes in the film belong to Uttar Pradesh, an additional subsidy of Rs 25 lakh is given by the state towards wages; in case all artistes are from the state, the producer can be given up to Rs 50 lakh. The policy also offers that if any producer after the shooting of the film carries out it's processing in the state, then 50 percent of the cost of the processing, up to a maximum of Rs 50 lakh, would be given as an additional subsidy. The policy further offers that if a film training institute is set up in any major city apart from Noida or Greater Noida, the state would provide 50 percent, or up to Rs 50 lakh, of the cost as a subsidy.

‘Film Bandhu’ has given a grant of Rs 22.59 crore to 38 big and small Hindi and Bhojpuri films over the past three years, which shot at least half of the film in UP.

UP Film development board Vice-President and ace Film producer Tarun Rathi said that this project will be a  game-changer in the history of Uttar Pradesh as there is excitement about the project, with government officials indicating that it is intended also to create employment opportunities in the state, this isn’t the first time that a government of UP has attempted to woo the film industry to set up base in the state and many filmstars have shown keen interest in the new project of setting up a new film corridor.