Amrapali Jewels Deleted Featuring tweet of Swara Bhasker After Calls For Boycott

Amrapali Jewels have deleted a tweet featuring Swara Bhasker after protests broke out over their choice of brand ambassador. “Celebrating the festivities with love, light, and happiness, Swara Bhasker shines bright in our chandbalis, bangles, and maangtika,” the brand had tweeted yesterday, along with a picture of Swara Bhasker looking awkwardly at the camera.

Amrapali Jewels Deleted Featuring tweet of Swara Bhasker After Calls For Boycott
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Brands are discovering that signing on far-left propagandists to promote their products isn’t the smartest business decision in today’s India.

Amrapali Jewels have deleted a tweet featuring Swara Bhasker after protests broke out over their choice of brand ambassador. “Celebrating the festivities with love, light, and happiness, Swara Bhasker shines bright in our chandbalis, bangles, and maangtika,” the brand had tweeted yesterday, along with a picture of Swara Bhasker looking awkwardly at the camera.

Swara Bhasker, too, had recognized the tweet and responded to it with heart emojis.

But India’s citizens weren’t feeling the love, and there were immediate calls to boycott Amrapali jewels. “You are promoting your brand through those who were involved in inciting Delhi Riots. Please understand else, People know to make you Tanishq 2.0,” wrote a Twitter user, referring to the calls to boycott Tanishq, which had come up with an ad promoting love jihad.

At this point, Amrapali Jewels appeared to have had enough and deleted the tweet featuring Bhasker. The tweet is no longer available, but the company is yet to clarify or apologize for its decision for featuring Bhasker.

Swara Bhasker has earned the ire of India’s netizens over the last few years for her strident anti-India rhetoric, and for spreading fake news. Just last week, she’d claimed on Twitter that a photo of a Muslim man kicking the Amar Jawan Memorial was a “bad photoshop”, but had been forced to delete her tweet after netizens had pointed out that the pictures were, in fact, real. A few weeks before that, Bhasker had spread fake news around how a Tanishq showroom had been attacked after its controversial ad and had been forced to delete that tweet as well after the police clarified that the news she’d spread was fake.